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Hotjar

See exactly what users do on your website – instantly.

Website heatmaps and behavior analytics. Understand how users interact with your site.

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At a glance
Geared toward solos and small teams deciding fast.

Best for: Marketers and product teams wanting to improve user experience and conversion rates.

Time to value: Heatmaps and recordings available within minutes.

Trial / signup: Free plan offers limited recordings; upgrade for unlimited access.

Worth knowing: Not ideal for sites with extremely high traffic volumes or complex user flows.

Analytics
UX
Perfect For
Marketers
Product Teams
UX Designers
Integrations
Google Analytics
WordPress
Shopify
Slack
Alternatives
FullStory
Crazy Egg
Mouseflow

Direct Alternatives

FullStory
FullStory captures user interactions to reveal insights that enhance digital experiences. Ideal for product teams and marketers, it offers session replays and heatmaps for data-driven improvements.
Analytics
Crazy Egg
Crazy Egg provides visual website analytics and heatmaps to pinpoint user behavior and optimize your site’s performance. Ideal for marketers and web designers seeking actionable insights to enhance user experience.
Analytics
From $24/mo
Mouseflow
Mouseflow captures user behavior through session replays and heatmaps, helping you optimize your website for better engagement. It's perfect for marketers and UX designers looking to enhance user experience.
Analytics
Free + Paid Plans

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Added on January 7, 2026